Owns the growth plan for one route to the shopper - discounters, convenience and impulse, out-of-home (HORECA, on-trade) or traditional trade - across all customers in it: the channel strategy and annual business plan, the assortment, price and promotion architecture for the channel, the execution standards (picture of success, outlet segmentation) and the channel investment, often negotiating centrally with the channel's biggest buyers. Success is judged on channel volume, net revenue, share and profitability, distribution and execution scores in outlet, return on channel investment and the adoption of the channel playbook by the field and account teams.
8 of the role's 16 target skills, the ones that weigh most
Route-to-Market
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
Your taps never leave this page. Nothing is sent, nothing is stored. Reload and it is gone.