Leads the key account organisation for a country or channel - a team of national and key account managers - and owns the customer strategy, the annual negotiation round, national price and promotional strategy, the trade-spend budget and the customer P&L for the largest retailers, acting as the senior commercial counterpart to the buying directors and to Marketing, Finance and Supply Chain internally. Success is judged on net revenue, share and profitability across the key accounts, the outcome of the annual negotiations and price increases, trade-spend return, forecast accuracy and the strength and succession of the account team.
8 of the role's 15 target skills, the ones that weigh most
Key Account Management
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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