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Ladder check · Sales

National Account Manager

senior professional / head of account

Owns the full commercial agenda for one or more national retail customers or a channel: the joint business plan, annual terms negotiation, the customer P&L from net sales to gross profit, trade investment and the SKU-level forecast. Success is judged on net revenue, share and margin at the customer, JBP delivery, trade-spend ROI and forecast accuracy, usually with one or more account executives to lead.

8 of the role's 15 target skills, the ones that weigh most

Skill 1 of 8

Key Account Management

Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.

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National Account Manager: where do you stand? Ladder check · Saganom