Leads the sales organisation of a country or major channel: sets the customer and channel strategy, owns the annual planning and negotiation outcomes with the top customers, the route-to-market including distributors and field sales, and the sales P&L and trade budget. Success is judged on net revenue, market share, gross margin and trade-spend efficiency for the country, in-store execution and the capability and engagement of the sales team.
8 of the role's 16 target skills, the ones that weigh most
Leading teams
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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