Owns the commercial relationship and plan for one or more retail or wholesale customers: negotiates annual terms, listings, prices and promotions, builds the customer plan and manages the trade investment and customer P&L. Success is judged on net sales, share and margin at the customer, forecast accuracy, trade-spend ROI and the strength of the customer relationship.
8 of the role's 15 target skills, the ones that weigh most
Key Account Management
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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