Turns the company's category growth strategy into customer and channel plans: assortment, planogram and space recommendations, promotion and banner strategy, launch preparation, built from shopper, consumer and retailer data. Success is judged on category and company growth at the retailer, adoption of recommendations by the buyer, and the quality of the insight that sales and marketing act on.
8 of the role's 16 target skills, the ones that weigh most
Category Management
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
Your taps never leave this page. Nothing is sent, nothing is stored. Reload and it is gone.