Owns the sales results of a geographic area: turns national and channel priorities into territory plans, leads and coaches the field sales representatives and distributor teams, manages distributor and wholesaler partners (coverage, stock, ROI), and runs the area budget and forecast. Success is judged on volume, net revenue and market share in the area, distribution and in-store execution scores, distributor health (ROI, working capital, service) and the capability and retention of the sales team.
8 of the role's 15 target skills, the ones that weigh most
Field Sales & Retail Execution
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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