Owns the annual channel and customer activation calendar for a category or market: translating brand plans into shopper-facing promotions, in-store visibility, point-of-sale material, launch sell-in kits and joint business plan inputs, and controlling the trade marketing budget. Success is judged on in-market execution (distribution, visibility, promotional compliance), promotion and trade-spend return, category growth at key customers and the quality of the Sales-Marketing interface.
8 of the role's 15 target skills, the ones that weigh most
Trade Marketing
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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