Leads a brand group or category portfolio in a market: translates category strategy into the brand plans of several brands, owns the portfolio P&L and the innovation pipeline, and manages a team of Brand and Junior Brand Managers. Success is judged on portfolio volume, net revenue, gross margin and share, the health of the innovation funnel, and the development of the team.
8 of the role's 17 target skills, the ones that weigh most
Brand Strategy
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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