Ladder check · Marketing
Marketing Director
Senior management, member of the country or category leadership team
Leads marketing for a country or a category: sets the portfolio and brand strategy and the multi-year growth plan, owns the marketing investment and its return, runs the innovation pipeline, steers agencies and media at scale, and builds the marketing team and its capabilities. Success is judged on share, net revenue and margin growth of the portfolio, brand equity trends, innovation delivery, marketing ROI, and the bench of leaders developed.
8 of the role's 16 target skills, the ones that weigh most
Brand Strategy
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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