Is the voice of the consumer and shopper for a category or market: builds the insight plan, designs and runs qualitative and quantitative research, reads Nielsen/Circana and panel data, and turns it into recommendations that shape positioning, innovation, communication and commercial plans. Success is judged on the quality and uptake of recommendations in leadership forums, research spend used against priorities, and the measurable improvement of brand and innovation decisions.
8 of the role's 19 target skills, the ones that weigh most
Consumer Insights
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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