Owns the machinery behind the sales force: target setting, territory and route design, outlet coverage, incentive schemes, CRM and field dashboards, sales processes and the capability programmes that make sellers effective, and leads the cross-functional projects that change how the commercial organisation works. Success is judged on field productivity (coverage, strike rate, calls per day), forecast and target accuracy, adoption of tools and standards, incentive payout accuracy and the delivery of commercial transformation projects on time.
8 of the role's 16 target skills, the ones that weigh most
Sales Force Effectiveness
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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