Leads the whole commercial engine of a country or business unit: sales, customer marketing or marketing, revenue growth management and category, setting pricing, margin and channel strategy and the framework within which the sales organisation works. Success is judged on net revenue, gross margin and market share for the business, trade and marketing investment returns, the top customer relationships, and the strength of the commercial leadership bench, as a member of the country executive team.
8 of the role's 16 target skills, the ones that weigh most
P&L Management
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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