Turns consumer, shopper and market data into evidence for brand and commercial decisions: runs the brand trackers and syndicated-data reads (Nielsen, Circana, Kantar and Numerator panels), supports qualitative and quantitative studies from questionnaire to debrief, maintains the dashboards and reporting, and answers the brand and sales teams' ad-hoc questions. Success is judged on the accuracy and timeliness of the analysis, how often brand and sales teams act on the recommendations, and the soundness of the research it helps design.
8 of the role's 16 target skills, the ones that weigh most
Consumer Insights
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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