Owns a brand or a market's brand portfolio end to end: the insight-led brand plan, the annual operating plan and budget, the innovation and renovation roadmap, integrated communication and the agency relationships, and co-owns the brand P&L with Finance. Success is judged on share, net revenue and gross margin delivery against plan, brand health scores, and launches that land on time and on business case.
8 of the role's 16 target skills, the ones that weigh most
Brand Strategy
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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