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Ladder check · Marketing

Category Development Manager

Senior professional

Owns category growth with a strategic retailer or channel: builds the multi-year category growth plan by customer, turns shopper, scan, panel and loyalty data into assortment, space, promotion and omnichannel recommendations the merchant adopts, and feeds range reviews, joint business plans and the S&OP cycle. Success is judged on category and company growth at the retailer, adoption of recommendations by the buyer, trade-spend and promotion return, and the quality of the selling stories Sales uses.

8 of the role's 15 target skills, the ones that weigh most

Skill 1 of 8

Category Management

Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.

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Category Development Manager: where do you stand? Ladder check · Saganom