Owns category growth with a strategic retailer or channel: builds the multi-year category growth plan by customer, turns shopper, scan, panel and loyalty data into assortment, space, promotion and omnichannel recommendations the merchant adopts, and feeds range reviews, joint business plans and the S&OP cycle. Success is judged on category and company growth at the retailer, adoption of recommendations by the buyer, trade-spend and promotion return, and the quality of the selling stories Sales uses.
8 of the role's 15 target skills, the ones that weigh most
Category Management
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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