Owns the digital side of brand building for a brand portfolio or market: paid media and precision targeting, search and content (including AI-driven discovery), social and influencer programmes, CRM and first-party data, and the measurement that proves what works. Success is judged on reach and engagement at target cost, conversion and retention metrics, media efficiency, and the adoption of digital capability by the brand teams.
8 of the role's 15 target skills, the ones that weigh most
Digital Marketing
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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