Owns the brand portfolio's sales and presence on pure players, marketplaces and retailer.com (Amazon Vendor Central, Shopee, Walmart.com and the like): the online P&L, assortment and pricing, digital shelf content, search and retail-media investment, availability and the joint business plan with the e-retailer. Success is judged on online net sales and share, digital shelf health (content, ratings, search rank, in-stock), retail-media return and profitable growth of the channel.
8 of the role's 16 target skills, the ones that weigh most
E-Commerce
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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