Runs the day-to-day of one brand or sub-brand under a Brand Manager: the marketing calendar, launch and activation execution, agency coordination, budget tracking and the monthly reading of Nielsen and sell-out data. Success is judged on flawless execution of the brand plan, the quality of the performance analysis brought to the team, and visible ownership of one or two innovation or renovation projects.
8 of the role's 17 target skills, the ones that weigh most
Brand Strategy
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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