Owns how a brand portfolio reaches people: the integrated media plan across TV, digital, social, influencer and retail or commerce channels, the earned-media and PR plan, the media budget and the agency and platform relationships, and the measurement that shows what the spend returned. Success is judged on reach and cost efficiency against plan, campaign effectiveness (brand-lift, sales-lift, marketing-mix and attribution results), earned coverage and creator performance, and the quality of the interface between the brand teams and the agencies.
8 of the role's 16 target skills, the ones that weigh most
Media Planning & Performance Marketing
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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