Owns the marketing-led new product development pipeline for a category or market: identifying consumer white space, developing and testing concepts, writing product and design briefs, building the business case and leading the cross-functional team (R&D, supply, finance, sales) through stage gates to launch and post-launch review. Success is judged on innovation net sales and incrementality, launch on-time and on-budget, concept and product test scores, and the health of the 3-to-5-year pipeline.
8 of the role's 17 target skills, the ones that weigh most
Product Development
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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