Owns the employer value proposition and its activation for a market or region: careers site and social channels, recruitment marketing campaigns and content, university and early-career relations, employee advocacy and employer-award submissions, and the candidate-experience standards that make the brand real. Success is judged on quality and cost of applications, offer acceptance, employer-brand awareness and ranking (Universum, Glassdoor), content engagement and the adoption of the EVP by recruiters and hiring managers.
8 of the role's 14 target skills, the ones that weigh most
Employer Branding
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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