Owns the long-term strategy, equity and P&L of a brand portfolio or a global brand: sets the three-year growth plan, the innovation masterplan and the communication platform, leads the brand managers who deliver them, and steers the agencies and the insight budget. Success is judged on brand share and penetration, net revenue and gross margin delivery, brand equity and innovation incrementality, and the strength of the marketing talent the role develops.
8 of the role's 16 target skills, the ones that weigh most
Brand Strategy
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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