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Ladder check · Sales

Sales Representative

associate / professional

Owns a territory of retail, convenience, wholesale or on-trade outlets: sells in the portfolio, secures distribution and shelf space, builds displays and executes promotions on a regular call cycle. Success is judged on sales, volume and market-share targets for the territory, distribution gains, in-store execution scores and the quality of the outlet relationships.

8 of the role's 15 target skills, the ones that weigh most

Skill 1 of 8

Field Sales & Retail Execution

Where this role typically leads

Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.

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Sales Representative: where do you stand? Ladder check · Saganom