Owns a consumer-facing digital product — a brand or loyalty app, a direct-to-consumer storefront, a personalisation or CRM platform — from discovery to growth: sets the vision and roadmap, prioritises the backlog with engineering, design and data science, defines success metrics and runs experiments, and keeps the product compliant with consumer-data rules. Success is judged on product metrics (acquisition, engagement, retention, conversion, loyalty-programme value), launches delivered on time and adopted, and the trust of brand, commerce and technology stakeholders in the trade-offs made.
8 of the role's 16 target skills, the ones that weigh most
Digital Product Management
Where this role typically leads
Levels and target skills come from Saganom's role library: 129 consumer-goods roles, each checked against the published ladders of nine professional bodies. A self-check is a starting point, not a verdict; in the app, a manager or colleague confirms a level when you ask them.
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